Located in McAllen, Weslaco & Edinburg, Texas
McAllen: (956) 627-4413 Weslaco: (956) 405-3690 Edinburg: (956)322-3245
The Story
About us
The Behavioral Effect was founded out of a deep desire to serve our community by providing a much-needed therapy that had not yet been available locally. Our founder returned from the big city with a mission: to bring essential services home to the Rio Grande Valley.
We are proud and honored to be the first ABA clinic established in the RGV. Our journey began in McAllen, followed by the opening of our second location in Weslaco. Most recently, we expanded to Edinburg, continuing our commitment to making high-quality ABA therapy accessible to more families.
What makes us Different?
Proudly Local. Dedicated to the RGV.
At The Behavioral Effect, we’re proud to be locally owned and operated—exclusively serving the Rio Grande Valley. Our sole purpose has always been to meet the needs of our community and support our families with high-quality, compassionate ABA services.
We didn’t expand outward—we stayed rooted here, because this is where we’re needed most.
Care That’s Truly Centered on Your Child
Our professionals recommend only what your child truly needs. We don’t believe in a one-size-fits-all approach or pushing unnecessary, lengthy therapy hours.
Our focus is on providing individualized care—designed to support meaningful progress without overwhelming your child or your family.
Comprehensive Care, All in One Place
At The Behavioral Effect, we go beyond ABA therapy. Our team includes licensed Clinical Speech-Language Pathologists (SLPs) and Occupational Therapists (OTRs), allowing us to offer all three services under one roof.
This integrated approach gives our professionals the opportunity to collaborate closely, ensuring each child receives well-rounded, coordinated care.